No controller. Just your fists.
BE THE BOXER Slip it. Rip it. Knock 'em out!
Prop up your phone, step back about 1 m and put your guard up. The front camera reads every punch and every dodge. Hitting, slipping, ducking — all with your real body.
- No controller
- About 3 min a fight
- Video never leaves your phone
How to start
Ready in 10 seconds.
All you need is your phone and enough room to swing your arms.
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1
Prop up your phone
Upright, between chest and face height. A shelf or a stand works. Front camera facing you.
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2
Step back, guard up
Fists in front of your chin. Once your head to elbows are on screen, you're set. Your waist doesn't need to be in view.
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3
Fight with your body
Throw real punches. Make real dodges. No touching the screen during a fight.
Your moves
Three ways to hit. Three ways to survive.
There are no buttons. The speed of your fist is the power of your punch.
ATTACK
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STRAIGHTStraight punch
Drive your fist straight at the camera. Faster hits harder.
Your bread and butter -
HOOKHook
Raise your elbow and swing in from the side.
Heavier than a straight -
UPPERCUTUppercut
Drive up from below and crack the chin.
The heaviest
DEFENSE
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SLIPSlip
Shift your head and upper body to the side.
Dodges straights -
DUCKDuck
Drop your upper body under the hook.
Dodges hooks -
GUARDGuard
Both fists up in front of your face. Eat the barrage you can't dodge.
Cuts damage way down
The rule
Glows red? Dodge.
Glows green? Punch.
Try it now
Want to throw a few?
The real game is played with your body — here, use the buttons. Dodge when he glows red, punch when he glows green.
Keyboard: ← → to slip, ↓ to duck, Space to punch
This is a simple mini-game for the website. The real game reads your movements through the camera.
Feel every hit
Every hit feels great.
You can't feel the impact, so we make you see and hear it: hit-stop, flying numbers, and sound that climbs with your combo.
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Combos go big
The more you land, the bigger the numbers — and the effects step up at 5, 10 and 20 hits. Gold weak points deal 1.6×.
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Three downs and out
Drain their HP for a knockdown. They'll get back up — put them down three times for the KO.
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The finisher, replayed
Your knockout blow in slow motion, from every angle.
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K.O.!
Confetti, a roaring crowd, and your rival flat on the canvas.
Rivals
Eight rivals. And one panda.
Win, and the next challenger steps up. Each one teaches you one new trick. Touch a card for their victory pose.
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STAGE 1
ROOKIE
The Newcomer
Start here. Strike when they leave an opening
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STAGE 2
BUSTER
Bar Brawler
When the hook comes, duck
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STAGE 3
JADE
Queen of Jabs
If you can't dodge it, block it
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STAGE 4
THE WALL
Iron Giant
If the face won't work, hit the body
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STAGE 5
ZIP
Lightning Rush
Fast. Keep dodging
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STAGE 6
EL MASCARA
Masked Magician
Stay calm. Wait until he swings
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STAGE 7
LUNA
Moonlight Empress
Hit her guard all you like, the moon won't wane
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STAGE 8
CHAMP
The Champion
Give it everything you have
Photo target
Put a face on it. Feel better.
Pick a face from a photo on your phone and put it on a toon boxer. Whose face? That's up to you.
Just the face, cut from a photo
We find the face and hair in the photo you pick and put it on the boxer's head.
Every hit shows
Wincing, flushed cheeks, bruises, bandages — and × eyes when he's seeing stars.
Fight any time
No unlocking needed. Take it on from day one, as often as you like.
Photos stay on your phone. They are never uploaded and never used in online features.
Avatar
Win more, dress up more.
Beat a rival to unlock their body type, then build a boxer that's all yours.
- 1Body
- 2Trunks
- 3Gloves
- 4Headwear
- 5Costume
Your glove color even shows on your own fists mid-fight. Looks never change your power.
Workout
It's a game. You'll still sweat.
Every fight is 3 rounds of 60 seconds. Calories are estimated from your punching pace and saved to your daily record.
- 60sec × 3R
10-second breaks between rounds to catch your breath.
- kcalestimate
Calories burned per fight, estimated from your pace and weight.
- 8weeks
Weekly workout time, win streaks and total punches, charted.
Calories are a rough estimate. Please don't use them for medical or health decisions.
Our promise
Go all out. Worry-free.
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Your video stays put
Camera video and pose data are only read on your phone — never saved, never sent.
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Just your phone
No controller, no sensors, no VR headset.
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Hands off the screen
Every fight is controlled by your body — even "rematch" is chosen with your fists.
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7 languages
日本語, English, 한국어, 简体中文, 繁體中文, Español, Português.
FAQ
Questions
When can I play?
BE THE BOXER is coming soon to iPhone and Android. Once it's out, you'll be able to head to the stores from this page.
What devices does it run on?
iPhone and Android phones with a front camera. Check the store page at launch for supported OS versions.
How much space do I need?
Enough to stand 0.7–1 m from your phone and swing your arms forward and to the side. Make sure nothing and no one is in the way before you start.
Is my camera video sent anywhere?
No. Your pose is read on the phone itself, and neither the video nor the pose data is saved or sent.
It isn't picking me up well. What can I do?
Play in a bright room with your phone between chest and face height. Stand where your head to elbows are on screen; a tidy background helps too.
Are the calories accurate?
They're an estimate based on your punching pace and weight — think of them as a guide. Entering your weight brings them closer to you.
What happens to the photo I use for the photo target?
It's only used on your phone. Just the cut-out face is kept on the device; the original photo isn't stored or sent.
More questions? Visit the help pages →
Your room is the ring.
Prop up your phone, raise your guard, hear the bell. Starting today, you're the boxer.